Thought Leadership

  • Insights Management

    By: Miriam EllisJuly 21, 2022

    Label, Prioritise, and Escalate Key Insights – A Path To Action

    Field insights, even the best ones, need to be ranked and labelled to be better actioned; because all insights aren’t equal. Deciding what insight takes precedence is a crucial step in generating the best results in to propagate your strategic imperatives.

    A base understanding of your insights and what you’re hoping to discover is necessary, but it’s merely the first step to determining the level of importance of your insights. If insight capture is about making data tell a story, then prioritisation is simply ordering your story's chapters.

    Prioritisation concerns importance. Where insights rank in importance will determine their actionability and how they impact your overall therapeutic strategy. Afterall all, your strategy is only as strong as the insights that power it. And quality insights are best captured from the most pertinent data. The older the data the less relevant the insights

    Rapid and proper escalation ensures any new insights are actioned as close to generation as possible when they are at their most valuable. Impacted customers, teams or potential impact if not addressed must be taken into consideration.

    Triaging can pertain to the external factors influencing the need for prioritisation. Is a lack or abundance of data making some insights more pertinent than others? Has a specific issue within your therapy area seen an uptick in relevancy due to a recent event - proactive patient advocacy for example?

    Our X-Fly insight management solution allows you to implement a prioritisation matrix, quick-screen criteria, and many other tools to help those capturing or analysing identify priority insights in a consistent and standardised manner – categorise, tag, and score insights based on their relevance to strategic issues or current topics of interest. Right now.

    Prioritised insights that need immediate attention can be escalated to the right people through automated workflows, and they can also be automatically added to pre-defined reports. All of this helps ensure that the most important insights get instant visibility and are assessed for their actionability as soon as possible.

    An important characteristic of any prioritisation/escalation function is the need for dynamism, in the sense that you should be able to change your prioritisation systems & workflows as your needs evolve, thus keeping it alive and responsive to changing conditions. Because tomorrow’s “priority insights” may not be the same as todays!

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    Keywords: X-Fly, field insights, medical insights